Hey NewAdda creators!
Let’s discuss Top Indian Instagram influencers, who are making waves this year. These content creators are not just growing their follower count – they’re shaping trends, collaborating with major brands, and inspiring millions. Here’s who’s topping the charts in 2024:
1. Bhuvan Bam (@bhuvan.bam22)
- Following: 19.4M+
- Known for: Comedy, BB Ki Vines
- Brand collabs: Amazon Prime, The Man Company
2. Kusha Kapila (@kushakapila)
- Following: 3.7M+
- Known for: “South Delhi Chicks” series
- Brand collabs: Google, Cred
3. Diipa Büller-Khosla (@diipakhosla)
- Following: 2.3M+
- Known for: Fashion, beauty (Inde Wild)
- Fun fact: Featured in Harper’s Bazaar for her 9-outfit wedding
4. Nikhil Sharma (@nikkkhil)
- Following: 1.4M+
- Known for: Moto vlogging, lifestyle content
- Accolade: “Vlogger of the Year” 2019 (MTV India, IWMBuzz)
5. Komal Pandey (@komalpandeyofficial)
- Following: 1.8M+
- Known for: Fashion, humor
- Brand collabs: Olay, Vivo India
6. Farah Dhukai (@farahdhukai)
- Following: 5.8M+
- Known for: Beauty hacks, skincare line (Farsali)
- Fun fact: Indian origin, raised in Toronto
7. Dolly Singh (@dollysingh)
- Following: 1.4M+
- Known for: Fashion, comedy
- Notable collabs: Priyanka Chopra, Ayushmann Khurrana
8. Mithila Palkar (@mipalkarofficial)
- Following: 3.9M+
- Known for: Acting, singing
- Claim to fame: Viral “Cup Song” cover
9. Masoom Minawala (@masoomminawala)
- Following: 1.3M+
- Known for: Luxury fashion, travel
- Fun fact: Indian blogger based in Belgium
10. Tamanna Roashan (@dressyourface)
- Following: 2.7M+
- Known for: Beauty, lifestyle, fashion
- Brand collabs: Lashkaraa, Honest Company, Barbie
Notice how these influencers span various niches. Many started on one platform (e.g., YouTube) and expanded to Instagram. How are you leveraging multiple platforms? What strategies can we learn from these influencers about securing brand deals? Each influencer has a distinct identity. What’s your USP that sets you apart? Share your thoughts on these influencers, their strategies, and how we can apply their success to our own content creation journeys. Who’s your favorite from this list, and why?