The best and most popular hashtags for increasing your social media engagement

To increase engagement on Instagram today, consider using a mix of popular, trending, and niche hashtags. Here are some of the best hashtags you can incorporate into your posts:

Best Hashtags for Engagement

  1. General Popular Hashtags
  • #love (2.1B posts)
  • #instagood (1.8B posts)
  • #fashion (1.1B posts)
  • #photooftheday (1B posts)
  • #beautiful (848M posts)
  1. Engagement-Focused Hashtags
  • #likeforlike (479M posts)
  • #followforfollow (557M posts)
  • #likes (133M posts)
  • #instalike (556M posts)
  • #comment (used to encourage comments)
  1. Trending Hashtags
  • #trending (652M posts)
  • #viral (143M posts)
  • #mood (119M posts)
  • #goodmorning (128M posts)
  • #daily (149M posts)
  1. Niche-Specific Hashtags
  • For beauty: #beautytips, #skincare
  • For fitness: #fitnessjourney, #homeworkout
  • For food: #foodie, #recipe
  1. Event and Seasonal Hashtags
  • Use hashtags related to current events or seasons, such as:
    • #holidayseason
    • #newyear2025

Tips for Effective Hashtag Use

  • Combine broad hashtags with niche ones to reach different audiences.
  • Utilize community and branded hashtags to foster a sense of belonging and promote your brand identity.
  • Regularly check Instagram’s Explore page for trending hashtags that are relevant to your content.

By strategically using these hashtags, you can enhance your post visibility and engagement on Instagram today.